What is Clickbait?

What is Clickbait?

Advertising, Blog, Online Marketing, Viral marketing
Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in traditional media is the sensationalist journalism or “yellow press”. How was Clickbait born? Unlike printed newspapers, online media does not have an income from printed material, so they depend entirely on advertising. And the advertising income is directly correlated with the size of the audience, that is, the amount of web traffic that specific media has. Capturing the visitor’s attention became vital for journalism and particularly difficult in a context of information overload. This new…
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Proof of delivery for intangible or virtual goods or services

Proof of delivery for intangible or virtual goods or services

Blog, Entrepreneurship, Technology
In the e-commerce world, there are two main possible routes: selling physical objects or selling virtual items and intangible services. In this second case we are talking about consulting, design, coding, coupon codes, gift cards, ebooks, online courses and any kind of downloadable content. In any commercial activity conflicts and claims could arise. Customers might state that they have not received the purchased product or service, and the seller needs to provide proof of delivery. The causes for this might be several, from customer carelessness to fraud. Sellers need to be protected against these possibilities. It is quite easy to produce proof of delivery (or proof of shipping) when we sell physical goods. Usually it consists in a tracking number or receipt from the post company. But when we talk about virtual…
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Asymmetric dominance or decoy effect

Asymmetric dominance or decoy effect

Advertising, Blog, Marketing
Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending on the choices they are shown. If we have options A and B, and customers would rather A, it is possible to include a third option (the “decoy”) that will be similar to B but clearly disadvantageous. When C is included, customers prefer B. We can see it in the following specific example, taken from a real experiment: Small popcorn: $3 Big popcorn: $7 In this scenario, customers picked the small popcorn. Then a new option, the decoy, was introduced. Small popcorn: $3 Medium popcorn: $6.50 Big popcorn: $7 When faced to this new set of options, the customers began to choose the big popcorn. The asymmetric dominance or decoy effect happens because…
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How to report content on social media

How to report content on social media

Blog, Facebook, Social Media, Twitter, YouTube
It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here we provide a compilation of links, information and specific contact forms for the most common types of claims in the most popular social media websites. You will find that this information is useful for the community manager who has to protect a brand, as well for the average user who wants to stand up for his rights to any kind of abuse. In fact, there are many reasons to report content, a user or an account on social media: trademark and copyright infringement, impersonation, hacking, porn, cyberbullying, stalking and…
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Hackers can use your webcam to spy on you

Hackers can use your webcam to spy on you

Blog, Technology
Nowadays, most of our devices have built-in cameras: smartphones, tablets, laptops and desktop computers. This has created a new privacy breach that most people are not aware of. It's not paranoia; hackers can be using your digital cameras to spy on you. When Facebook's CEO, Mark Zuckerberg, shared a photo of himself that included his desk and laptop, many people noticed that both the webcam (iSight) and the microphone of his MacBook were taped. More recently, the FBI director James Comey confirmed that in any government office all computers have their webcams covered, and it is a common practice among security experts, both in office and at home. It might seem an extreme measure, but there is certain risk of being spied through your own laptop. Skilled hackers can use malware or spyware…
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How much does YouTube pay per view?

How much does YouTube pay per view?

Blog, Entrepreneurship, Online Marketing, Social Media, YouTube
For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings. Some YouTubers and corporate YouTube channels accrue millions of dollars because of the popularity of their videos. Their success has increased the interest for this business model among content developers and users in general. No wonder why how much YouTube pays per view is one of the most frequent asked questions about YouTube. But many YouTubers, after uploading content, are disappointed after checking their income. The reasons behind this failure are twofold: either the videos are not attractive enough to get virality, or the market they are targeting is too small. In this article we will focus on the second issue.   How does YouTube calculate payments? The amount YouTube pays…
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Tips for effective email marketing campaigns

Tips for effective email marketing campaigns

Blog, Online Marketing
Email marketing is one of the most powerful tools in online marketing. But it is also, and maybe for the same reason, one of the most frequently misused and abused ones. Here we have some basic tips for effective and SPAM-free email marketing campaigns.   Email marketing databases Of course, for doing email marketing we need an email database or list. The email database must be considered an asset in a company and its creation and management requires constant resources and dedication. A well-managed email marketing list has a direct and beneficial impact in sales. The email marketing management is part of the CRM or Customer Relationship Management. Even when our social media profiles are important communication channels for any company, our Facebook or Twitter followers are not part of a database we…
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10 links that show what Google knows about you

10 links that show what Google knows about you

Blog, Marketing, Online Marketing
Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google offers. You can access the information anytime, but not surprisingly these links are not well-known by most users. This quantitative and qualitative information helps advertisers to target ads with great accuracy and provides analytics to evaluate performance and make marketing decisions. To check most of these links you have to be logged in your Google / Gmail account. 1. Ad Profile Google ad settings show what Google knows about you regarding gender, age and specific interests based on the search history on Google and YouTube. If you want, you can switch off the ads based on your interests. Once deactivated, you will still see ads but only based on…
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Egosurfing and personal branding

Egosurfing and personal branding

Blog, Online Marketing, Personal branding, Search Engine Marketing, Search Engine Optimization
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people find when googling our name, for privacy and personal branding purposes. Searching other people's names on Google is known as "detective search". It is quite common to google the name of new people you have met recently. It is also a highly recommended practice for human resources managers before hiring someone. That is why it is so important to know what users see when googling our name. By using SEO (Search Engine Optimisation), we can even affect those search results according to the image we want to convey.…
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