What is Clickbait?

What is Clickbait?

Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in …

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How to provide proof of delivery for intangible or virtual goods or services

Proof of delivery for virtual goods and services

In the e-commerce world, there are two main possible routes: selling physical objects or selling virtual items and intangible services. In this second case we are talking about consulting, design, coding, coupon codes, gift cards, ebooks, online courses and any kind of downloadable content. In any commercial activity conflicts and claims could arise. Customers might …

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How to report content on social media

How to report content on social media

It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here we provide a compilation of links, information and specific contact forms for the most …

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10 links that show what Google knows about you

10 links that show what Google knows about you

Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google offers. You can access that information anytime, but the links where you can do it are not well-known by most users. This quantitative and qualitative information helps advertisers to …

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