Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in …
In the e-commerce world, there are two main possible routes: selling physical objects or selling virtual items and intangible services. In this second case we are talking about consulting, design, coding, coupon codes, gift cards, ebooks, online courses and any kind of downloadable content. In any commercial activity conflicts and claims could arise. Customers might …
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Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending on the choices they are shown. If we have options A and B, and customers would rather A, it is possible to include a third option (the “decoy”) that will be similar to B but …
It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here we provide a compilation of links, information and specific contact forms for the most …
Nowadays, most of our devices have built-in cameras: smartphones, tablets, laptops and desktop computers. This has created a new privacy breach that most people are not aware of. It’s not paranoia; hackers can be using your digital cameras to spy on you. When Facebook’s CEO, Mark Zuckerberg, shared a photo of himself that included his …
For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings and the viability of turning it into a full time job. Some YouTubers and corporate YouTube channels accrue millions of dollars thanks to the popularity of their videos. Their success has …
Email marketing is one of the most powerful tools in online marketing. But it is also, and maybe for the same reason, one of the most frequently misused and abused ones. Here we have some basic tips for effective and SPAM-free email marketing campaigns. Email marketing databases Of course, for doing email marketing we need …
Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google offers. You can access that information anytime, but the links where you can do it are not well-known by most users. This quantitative and qualitative information helps advertisers to …
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people find when googling our name, for privacy and personal branding purposes. Searching …
