What is Clickbait?
9th July 2018
Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only pu...
Proof of delivery for intangible or virtual goods or services
5th February 2017
In the e-commerce world, there are two main possible routes: selling physical objects or selling virtual items and intangible services. In this second case we are talking about consulti...
Asymmetric dominance or decoy effect
27th December 2016
Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending ...
How to report content on social media
2nd December 2016
It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of ...
Hackers can use your webcam to spy on you
15th September 2016
Nowadays, most of our devices have built-in cameras: smartphones, tablets, laptops and desktop computers. This has created a new privacy breach that most people are not aware of. It's n...
How much does YouTube pay per view?
18th July 2016
For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings. Some YouTubers and corporat...
Tips for effective email marketing campaigns
28th March 2016
Email marketing is one of the most powerful tools in online marketing. But it is also, and maybe for the same reason, one of the most frequently misused and abused ones. Here we have so...
10 links that show what Google knows about you
15th March 2016
Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google ...
Egosurfing and personal branding
1st March 2016
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not ...