Diamond Shreddies, an unbelievable rebranding case study

Diamond Shreddies, an unbelievable rebranding case study

The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all.  For those who are unfamiliar, Shreddies is a square-shaped breakfast cereal brand born more than 60 years ago and sold in England, Canada, and New Zealand. In 2008, …

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How to detect fake followers on Twitter and Facebook

How to detect fake followers on Twitter and Facebook

Knowing how to detect fake followers on Twitter and Facebook is useful to recognize the real influence of an account in those social networks. Unfortunately the purchase of followers has become more and more popular, so it is not uncommon to find celebrities, companies and ordinary people with large amounts of fake followers. Here we …

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