The attention economy

The attention economy

Attention economy is an interesting concept from information management that helps us to understand some current trends in online business and advertising. The basic idea consists in considering human attention a scarce resource, due to the modern phenomenon of information overload. Getting and keeping the audience’s attention is an increasingly difficult challenge and most of the marketing efforts focus on …

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Online political marketing

Online political marketing

Within the online marketing world, political marketing has become an interesting specialty. Politicians nowadays have and maintain communication channels to promote their campaigns and keep contact with the electorate. Initiatives as the electronic vote and the digital democracy (or e-democracy) promise to get the political and online spheres much closer in the future. Online marketing allows …

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How to manage online reputation

How to manage online reputation

Online reputation is a brand’s prestige or perceived value on the Internet. We understand “brand” in its broad sense: it could be a product, service, company, organisation or individual. They all require online reputation management. Online reputation management has become an area of growing interest in marketing since the Internet became one of the preferred …

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What is remarketing

What is remarketing and how to do it effectively

Remarketing or retargeting is an online marketing practice that involves targeting our ads to an audience that have already visited our website. This technique is especially important in e-commerce, since most visitors do not make a purchase in their first visit. There are some online marketing agencies that specialise on remarketing. Types of remarketing Probably the …

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How to report impersonation on social media

How to report impersonation on social media

Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the social networks. Reporting an account only requires completing an online form. Reporting an account for impersonation is useful not only when a stranger is pretending to …

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