McWhopper proposal

The McWhopper proposal, a co-branding between Burger King and McDonald’s

McWhopper proposal is a Burger King advertising campaign in which the company proposes McDonald’s joining forces to create a new product, the McWhopper. McWhopper would be a mash up between the most iconic hamburgers of both brands, the Big Mac and the Whopper, and it would contain six ingredients from each one. Burger King suggest …

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Trollface, a trademarked meme

Trollface, a trademarked meme

Everyone knows trollface, a simple drawing that has been in the internet for years. But few know who is his creator and that the design is a registered trademark, protected by copyright laws. As many other memes, trollface was born in the 4chan forum, where Jorge Ramírez posted it for the first time in 2008. …

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What is a key visual?

What is a key visual?

Key visual or keyvisual is a design used in marketing agencies and works as guideline or visual reference for a campaign. The key visual helps to see which ideas, elements, fonts and color palette will be used in all the future ads and designs. Also, the key visual should effectively and clearly express the communication …

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