Will It Blend? is a successful viral marketing campaign that became a show by itself and it is especially interesting for its permanence over time. Tom Dickson, Blendtec’s founder, shows how his blenders are able to destroy any kind of things in funny viral YouTube videos. Each video has millions of views, and Dickson has blended a […]
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Routine Republic is a creative and strange viral campaign created by Taco Bell to attack McDonald’s. The TV spots and ads of the campaign show us a repressive dystopian society in which every citizen has the same breakfast and they are all instructed to be always happy. Without naming McDonald’s, a lot of the chosen elements,
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Grumpy Cat is a famous meme which consists in viral photos of a cat with a grumpy face, usually along with funny phrases. As many stories of viral success, Grumpy Cat began by chance. The photos haven’t been edited, and the cat does not belong to a rare breed: Tardar Sauce (Grumpy Cat’s real name)
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“Bissell Symphony Subway” is a viral video posted on YouTube by Bissell Canada to demonstrate the effectiveness of the Bissell Symphony vacuum cleaner. The company states that the steam cleaning system of the vacuum gets rid of 99.9% of germs, and it shows it in a shooting in which the company’s brand manager eats from the floor
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Lots of images, characters, brands and people have reached international fame through internet memes and viral videos. But it is interesting to remember how everything began. Dipity provides a timeline called Internet memes where we can check them in chronological order. There you can find lots of well-known memes, as well as others that you
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McWhopper proposal is a Burger King advertising campaign in which the company proposes McDonald’s joining forces to create a new product, the McWhopper. McWhopper would be a mash up between the most iconic hamburgers of both brands, the Big Mac and the Whopper, and it would contain six ingredients from each one. Burger King suggest
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Everyone knows trollface, a simple drawing that has been in the internet for years. But few know who is his creator and that the design is a registered trademark, protected by copyright laws. As many other memes, trollface was born in the 4chan forum, where Jorge Ramírez posted it for the first time in 2008.
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Key visual or keyvisual is a design used in marketing agencies and works as guideline or visual reference for a campaign. The key visual helps to see which ideas, elements, fonts and color palette will be used in all the future ads and designs. Also, the key visual should effectively and clearly express the communication
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The most expensive keywords on Google Ads are those in which we can found a limited demand for a huge offer, high competition, and advertisers willing to pay more and more to get the precious clicks. Therefore, they are the most difficult keywords to obtain and keep a good ranking in search results. Knowing the
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