Robert Cialdini is world-renowned by his book “Influence: The Psychology of Persuasion” (1984), a work that has become a must-have for businessmen, advertisers and marketers. In this book, Cialdini exposes his 6 principles of persuasion or influence. 1. The Principe of Reciprocity According to this principle, human relations tend to be reciprocal. People tend to treat others in […]
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Knowing the difference between a pyramid scheme and affiliate marketing is important for business owners and marketers, but also for anyone interested in joining any program to make extra income. The following information can prevent us from committing or becoming victims of illegal activities. The crucial difference between a pyramid and affiliate marketing is that the first
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Little Baby’s Ice Cream viral marketing campaign is certainly one of the most shocking ones I’ve ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat. Nevertheless, this edgy communication tone has led to international fame and millions of
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It is becoming increasingly common to find courses on online marketing for journalists. As traditional journalists adapt to the online media, they discover the need to adopt strategies and tactics from online marketing to attract more readers and produce virality. The social logic of the online world is interactive. The reader is no longer only a
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Knowing how to make a Twitter bot (or Twitterbot) is not only interesting but also very useful when doing online marketing. Unfortunately, the use of Twitter bots is also one of the most misunderstood and misused practices, because most of them are used just for distributing spam. That is why is important to keep in mind
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In September 2015, a young French tourist claimed on a YouTube video to be looking for an Australian man who got her pregnant. The video was titled “Help me” and in it she states her name is Natalie Amyot and she had a one-night stand with an Australian man in Mooloolaba on Queensland’s Sunshine Coast. She
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Some advertising and propaganda campaigns are so bad that they look fake, as if they were made up by a competitor or just a hoax. That is the case of this passive-aggressive street ad campaign by Airbnb in San Francisco to protest against hotel taxes that might be paid if new regulation is approved. The ads are
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There are many reasons why you could be interested in knowing how to disappear from Google and other search engines. It is possible that someone has posted sensitive personal data, slanderous content, or there might be simply something awkward damaging your online reputation. Knowing the process to disappear from Google is important for managing online reputation, and
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Astroturfing is a marketing technique by which the real source of an advertising or propaganda message is hidden, and the message is shown to be a spontaneous and massive expression of public will. This controversial tactic creates fake popularity which influences the public to be more receptive to the idea, brand or product that is
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