When we talk about notorious social media crisis cases, we have to mention United Breaks Guitars. it is an episode from 2009 but its virality made it difficult to forget. All began when Canadian musician Dave Carroll made a trip from Chicago to Omaha by United Airlines in 2008. During a stop-off, he heard another passenger […]
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Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the social networks. Reporting an account only requires completing an online form. Reporting an account for impersonation is useful not only when a stranger is pretending to
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We now know crowdsourcing is not just a fad, it is here to stay. This innovative way to work online has been adopted by big brands such as Dell and Starbucks, among many others, and has given rise to a new kind of business model. Crowdsourcing has many uses but it is especially successful for
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Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our website. SEO (Search Engine Optimisation) experts and
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Crowdfunding is a form of collective fundraising, usually done through online media. It allows any company, organisation or individual to make an open call to back up a project, the creation of a product or service, social work or to cover a specific need. Here we have chosen the top 5 crowdfunding websites. 1. Kickstarter
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The internet is currently one of the main sources of information for students, journalists and audiences in general for getting information about what is happening now in their area, the world or their personal circles. But it is also a source of deceit that can misinform us and lead us to misconceptions. Some people take advantage of
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Online marketers, community managers and celebrities need to know how to deal with Twitter harassment and cyberbullying, but the following tips might be also useful for any user who spends time in the platform. Why is there so much harassment and cyberbullying on Twitter? Twitter is different from other social networks and its characteristics make
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It is not a secret that it is possible to buy fake YouTube views and subscribers to artificially increase the popularity of our channels and videos. But it is quite shocking to discover that among the top buyers there are big brands and celebrities. With such popularity one would think they would not need it. Who
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Hunger for success can lead to very common mistakes in entrepreneurial marketing. Here we have a collection of bad practices that are, unfortunately, very popular. We recommend to avoid these strategies and tactics, not only because they do not work, but also because they can be harmful to your business and your brand image. Sending spam
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