Astroturfing is a marketing technique by which the real source of an advertising or propaganda message is hidden, and the message is shown to be a spontaneous and massive expression of public will. This controversial tactic creates fake popularity which influences the public to be more receptive to the idea, brand or product that is […]
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Will It Blend? is a successful viral marketing campaign that became a show by itself and it is especially interesting for its permanence over time. Tom Dickson, Blendtec’s founder, shows how his blenders are able to destroy any kind of things in funny viral YouTube videos. Each video has millions of views, and Dickson has blended a
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Routine Republic is a creative and strange viral campaign created by Taco Bell to attack McDonald’s. The TV spots and ads of the campaign show us a repressive dystopian society in which every citizen has the same breakfast and they are all instructed to be always happy. Without naming McDonald’s, a lot of the chosen elements,
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