Online Marketing

What is Clickbait?

What is Clickbait?

Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in […]

What is Clickbait? Read More »

Online political marketing

Online political marketing

Within the online marketing world, political marketing has become an interesting specialty. Politicians nowadays have and maintain communication channels to promote their campaigns and keep contact with the electorate. Initiatives as the electronic vote and the digital democracy (or e-democracy) promise to get the political and online spheres much closer in the future. Online marketing allows

Online political marketing Read More »

How to manage online reputation

How to manage online reputation

Online reputation is a brand’s prestige or perceived value on the Internet. We understand “brand” in its broad sense: it could be a product, service, company, organisation or individual. They all require online reputation management. Online reputation management has become an area of growing interest in marketing since the Internet became one of the preferred

How to manage online reputation Read More »

Online marketing for journalists

Online marketing for journalists

It is becoming increasingly common to find courses on online marketing for journalists. As traditional journalists adapt to the online media, they discover the need to adopt strategies and tactics from online marketing to attract more readers and produce virality. The social logic of the online world is interactive. The reader is no longer only a

Online marketing for journalists Read More »

Natalie Amyot's hoax

Natalie Amyot’s hoax

In September 2015, a young French tourist claimed on a YouTube video to be looking for an Australian man who got her pregnant. The video was titled “Help me” and in it she states her name is Natalie Amyot and she had a one-night stand with an Australian man in Mooloolaba on Queensland’s Sunshine Coast. She

Natalie Amyot’s hoax Read More »