Online Marketing

What is Clickbait?

What is Clickbait?

Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in …

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10 links that show what Google knows about you

10 links that show what Google knows about you

Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google offers. You can access that information anytime, but the links where you can do it are not well-known by most users. This quantitative and qualitative information helps advertisers to …

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Online political marketing

Online political marketing

Within the online marketing world, political marketing has become an interesting specialty. Politicians nowadays have and maintain communication channels to promote their campaigns and keep contact with the electorate. Initiatives as the electronic vote and the digital democracy (or e-democracy) promise to get the political and online spheres much closer in the future. Online marketing allows …

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How to manage online reputation

How to manage online reputation

Online reputation is a brand’s prestige or perceived value on the Internet. We understand “brand” in its broad sense: it could be a product, service, company, organisation or individual. They all require online reputation management. Online reputation management has become an area of growing interest in marketing since the Internet became one of the preferred …

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What is remarketing

What is remarketing and how to do it effectively

Remarketing or retargeting is an online marketing practice that involves targeting our ads to an audience that have already visited our website. This technique is especially important in e-commerce, since most visitors do not make a purchase in their first visit. There are some online marketing agencies that specialise on remarketing. Types of remarketing Probably the …

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Viral marketing: Little Baby's Ice Cream

Viral marketing: Little Baby’s Ice Cream

Little Baby’s Ice Cream viral marketing campaign is certainly one of the most shocking ones I’ve ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat. Nevertheless, this edgy communication tone has led to international fame and millions of …

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