Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending on the choices they are shown. If we have options A and B, and customers would rather A, it is possible to include a third option (the “decoy”) that will be similar to B but […]
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Attention economy is an interesting concept from information management that helps us to understand some current trends in online business and advertising. The basic idea consists in considering human attention a scarce resource, due to the modern phenomenon of information overload. Getting and keeping the audience’s attention is an increasingly difficult challenge and most of the marketing efforts focus on
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“Kidult”, sometimes referred as the kidult or adultescent generation, is a marketing neologism created to describe a new and growing market. There is an increasing number of products and services targeted to this segment. The kidult generation There have been given many and different explanations for the kidult phenomenon. Some link the kidult culture with
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Hunger for success can lead to very common mistakes in entrepreneurial marketing. Here we have a collection of bad practices that are, unfortunately, very popular. We recommend to avoid these strategies and tactics, not only because they do not work, but also because they can be harmful to your business and your brand image. Sending spam
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Robert Cialdini is world-renowned by his book “Influence: The Psychology of Persuasion” (1984), a work that has become a must-have for businessmen, advertisers and marketers. In this book, Cialdini exposes his 6 principles of persuasion or influence. 1. The Principe of Reciprocity According to this principle, human relations tend to be reciprocal. People tend to treat others in
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Knowing the difference between a pyramid scheme and affiliate marketing is important for business owners and marketers, but also for anyone interested in joining any program to make extra income. The following information can prevent us from committing or becoming victims of illegal activities. The crucial difference between a pyramid and affiliate marketing is that the first
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The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all. For those who are unfamiliar, Shreddies is a square-shaped breakfast cereal brand born more than 60 years ago and sold in England, Canada, and New Zealand. In 2008,
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