How to report content on social media

How to report content on social media

Blog, Facebook, Social Media, Twitter, YouTube
It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here we provide a compilation of links, information and specific contact forms for the most common types of claims in the most popular social media websites. You will find that this information is useful for the community manager who has to protect a brand, as well for the average user who wants to stand up for his rights to any kind of abuse. In fact, there are many reasons to report content, a user or an account on social media: trademark and copyright infringement, impersonation, hacking, porn, cyberbullying, stalking and…
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How much does YouTube pay per view?

How much does YouTube pay per view?

Blog, Entrepreneurship, Online Marketing, Social Media, YouTube
For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings. Some YouTubers and corporate YouTube channels accrue millions of dollars because of the popularity of their videos. Their success has increased the interest for this business model among content developers and users in general. No wonder why how much YouTube pays per view is one of the most frequent asked questions about YouTube. But many YouTubers, after uploading content, are disappointed after checking their income. The reasons behind this failure are twofold: either the videos are not attractive enough to get virality, or the market they are targeting is too small. In this article we will focus on the second issue.   How does YouTube calculate payments? The amount YouTube pays…
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The YouTube accounts who buy the most fake views and subscribers

The YouTube accounts who buy the most fake views and subscribers

Blog, Online Marketing, Social Media, YouTube
It is not a secret that it is possible to buy fake YouTube views and subscribers to artificially increase the popularity of our channels and videos. But it is quite shocking to discover that among the top buyers there are big brands and celebrities. With such popularity one would think they would not need it.   Who is buying fake views and subscribers "HolaSoyGerman", one of the most popular YouTube channels in the world, belongs to a chilean youtuber, Germán Garmendia, who currently has more than 25 million subscribers. In one of his videos Germán shared a capture of his computer screen for a few seconds, in which several open tabs could be seen in his browser. A closer look revealed that some of the titles of the tabs belonged to popular websites that…
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Viral marketing: Little Baby’s Ice Cream

Viral marketing: Little Baby’s Ice Cream

Blog, Online Marketing, Social Media, Viral marketing, YouTube
Little Baby's Ice Cream viral marketing campaign is certainly one of the most shocking ones I've ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat. Nevertheless, this edgy communication tone has led to international fame and millions of YouTube views. But let's talk about the product. Little Baby's Ice Cream is a young ice cream brand based on Philadelphia. It differentiates itself from competitors by innovating with surprising flavours like green apple garlic, cucumber dill, pumpkin latte, Maryland barbecue, tamarind yerba mate and pizza. One of the company's three co-founders, Peter Angevine, says that he came to recognize that “ice cream is a blank canvas, and you can just let your imagination go wild”. Considering the product…
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Natalie Amyot’s hoax

Natalie Amyot’s hoax

Blog, Online Marketing, Social Media, Viral marketing, YouTube
In September 2015, a young French tourist claimed on a YouTube video to be looking for an Australian man who got her pregnant. The video was titled "Help me" and in it she states her name is Natalie Amyot and she had a one-night stand with an Australian man in Mooloolaba on Queensland's Sunshine Coast. She added she does not know how to contact him again. Thousands of people believed the story and shared the video to help her. Subsequently, the video became viral, reaching millions of viewers. You can see the clip below, with a new title. https://www.youtube.com/watch?v=zKz3l8wM_JE After a while, some people got suspicious and found out that Natalie Amyot's real name was Alizee Michel and they even showed photos from her social media accounts. She was a student and resident…
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Viral videos: Will It Blend?

Viral videos: Will It Blend?

Blog, Online Marketing, Social Media, Viral marketing, YouTube
Will It Blend? is a successful viral marketing campaign that became a show by itself and it is especially interesting for its permanence over time. Tom Dickson, Blendtec's founder, shows how his blenders are able to destroy any kind of things in funny viral YouTube videos. Each video has millions of views, and Dickson has blended a lot of different objects, including ice, matches, a Coca Cola can, credit cards, toys, mobile phones, a rake, lamps, playing cards, a chicken, golf balls, Bic lighters, a fish, a cassette, cubic zirconia, an iPhone and an iPad, among many other things, in more than 100 episodes. https://www.youtube.com/watch?v=lBUJcD6Ws6s According to Blendtec, the idea for this campaign came from the company's experiments to test the quality and strength of their blenders. As a result of the…
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Viral videos: Bissell Symphony Subway

Viral videos: Bissell Symphony Subway

Blog, Social Media, Viral marketing, YouTube
“Bissell Symphony Subway” is a viral video posted on YouTube by Bissell Canada to demonstrate the effectiveness of the Bissell Symphony vacuum cleaner. The company states that the steam cleaning system of the vacuum gets rid of 99.9% of germs, and it shows it in a shooting in which the company’s brand manager eats from the floor in a subway station after cleaning the area with the vacuum. https://www.youtube.com/watch?v=2C9iDzDl0-A The video is certainly shocking, and the amateur-video style makes us believe we are seeing something real. The people’s reactions contribute to the effect. It should be said that in the video description there is a statement making clear that it is only a dramatization, and that no one should try this at home. In fact, the video has been recorded in an abandoned…
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How does YouTube count views?

How does YouTube count views?

Blog, Online Marketing, Social Media, YouTube
How YouTube count video views is a frequent question among users. Is making click enough, or should I watch the whole video? If I play the same video twice in the same computer, does it count as two views? Here we will answer those questions and many others regarding the YouTube counter. First of all it should be said that YouTube's official help information does not say much about this, because knowing how the view stats are counted would make easier to distort the numbers for anyone interested in making a YouTube video look more popular than it really is. That is why the information we provide below does not come from YouTube's official communications, just from experimentation. It is also important to remember that YouTube allows channel owners to earn…
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How to make a viral video

How to make a viral video

Blog, Case Studies, Online Marketing, Social Media, YouTube
Here we present one of the few cases in which we can see the complete creation process of a viral video for YouTube, and the most specific explanation about how to make a viral video. There is a controversy about if it is possible to produce virality, or, on the contrary, it is something more related to luck and public reception. We believe there are many ways to promote virality, working with the content as well as articulating a strategy. The following video demonstrates that, since it has been thought as a viral from the beginning. It is “Pig rescues baby goat”, a recording that at this moment has more than 8 million views, and that shows how a pig rescues a goat that is supposedly drowning in a lake. This viral video…
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