The attention economy
The attention economy
February 20, 2016
Attention economy is an interesting concept from information management that helps us to understand some current trends in online business and advertising. The basic idea cons...
Online political marketing
Online political marketing
February 20, 2016
Within the online marketing world, political marketing has become an interesting specialty. Politicians nowadays have and maintain communication channels to promote their campaigns...
How to manage online reputation
How to manage online reputation
February 20, 2016
Online reputation is a brand's prestige or perceived value on the Internet. We understand "brand" in its broad sense: it could be a product, service, company, organisation or individual...
Eye tracking of Google search results
Eye tracking of Google search results
February 19, 2016
Eye tracking is a type of analysis that shows the most viewed areas on a page and the path sight made across the page. Of course, some of the most interesting and useful eye track...
What is remarketing and how to do it effectively
What is remarketing and how to do it effectively
February 18, 2016
Remarketing or retargeting is an online marketing practice that involves targeting our ads to an audience that have already visited our website. This technique is especially important i...
Advertise for free on Google AdWords with Google Grants
Advertise for free on Google AdWords with Google Grants
February 16, 2016
Google Grants is a Google program that gives a monthly credit of $10,000 USD to NGOs and charities to advertise for free on Google AdWords. There are some conditions. The mone...
Kidults, the adultescent market
Kidults, the adultescent market
February 15, 2016
"Kidult", sometimes referred as the kidult or adultescent generation, is a marketing neologism created to describe a new and growing market. There is an increasing number of products an...
Social media crisis: United Breaks Guitars
Social media crisis: United Breaks Guitars
February 8, 2016
When we talk about notorious social media crisis cases, we have to mention United Breaks Guitars. it is an episode from 2009 but its virality made it difficult to forget. All began whe...
How to report impersonation on social media
How to report impersonation on social media
February 4, 2016
Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the so...