Robert Cialdini is world-renowned by his book “Influence: The Psychology of Persuasion” (1984), a work that has become a must-have for businessmen, advertisers and marketers. In this book, Cialdini exposes his 6 principles of persuasion or influence. 1. The Principe of Reciprocity According to this principle, human relations tend to be reciprocal. People tend to treat others in […]
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