What is Clickbait?

What is Clickbait?

Advertising, Online Marketing, Viral marketing
Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material that it supposedly describes. The goal is to trigger an emotional response in the audience. Its equivalent in traditional media is the sensationalist journalism or “yellow press”. How was Clickbait born? Unlike printed newspapers, online media does not have an income from printed material, so they depend entirely on advertising. And the advertising income is directly correlated with the size of the audience, that is, the amount of web traffic that specific media has. Capturing the visitor’s attention became vital for journalism and particularly difficult in a context of information overload. This new…
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