Astroturfing, the art of faking popularity

Astroturfing, the art of faking popularity

Astroturfing is a marketing technique by which the real source of an advertising or propaganda message is hidden, and the message is shown to be a spontaneous and massive expression of public will. This controversial tactic creates fake popularity which influences the public to be more receptive to the idea, brand or product that is […]

Astroturfing, the art of faking popularity Read More »