Viral marketing: Little Baby’s Ice Cream
17th November 2015
Little Baby's Ice Cream viral marketing campaign is certainly one of the most shocking ones I've ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, som
Online marketing for journalists
12th November 2015
It is becoming increasingly common to find courses on online marketing for journalists. As traditional journalists adapt to the online media, they discover the need to adopt strategies and ...
How to make a Twitter bot
8th November 2015
Knowing how to make a Twitter bot (or Twitterbot) is not only interesting but also very useful when doing online marketing. Unfortunately, the use of Twitter bots is also one of the most mis
Natalie Amyot’s hoax
6th November 2015
In September 2015, a young French tourist claimed on a YouTube video to be looking for an Australian man who got her pregnant. The video was titled "Help me" and in it she states her name is...
Social media crisis: Airbnb’s ad campaign against taxes
22nd October 2015
Some advertising and propaganda campaigns are so bad that they look fake, as if they were made up by a competitor or just a hoax. That is the case of this passive-aggressive street ad campai
How to disappear from Google
20th October 2015
There are many reasons why you could be interested in knowing how to disappear from Google and other search engines. It is possible that someone has posted sensitive personal data, slanderou
Astroturfing, the art of faking popularity
15th October 2015
Astroturfing is a marketing technique by which the real source of an advertising or propaganda message is hidden, and the message is shown to be a spontaneous and massive expression of publi...
Viral videos: Will It Blend?
12th October 2015
Will It Blend? is a successful viral marketing campaign that became a show by itself and it is especially interesting for its permanence over time. Tom Dickson, Blendtec's founder, shows how
Routine Republic: Taco Bell’s campaign against McDonald’s
10th October 2015
Routine Republic is a creative and strange viral campaign created by Taco Bell to attack McDonald's. The TV spots and ads of the campaign show us a repressive dystopian society in which ever