How to report content on social media

How to report content on social media

Facebook, Social Media, Twitter, YouTube
It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here we provide a compilation of links, information and specific contact forms for the most common types of claims in the most popular social media websites. You will find that this information is useful for the community manager who has to protect a brand, as well for the average user who wants to stand up for his rights to any kind of abuse. In fact, there are many reasons to report content, a user or an account on social media: trademark and copyright infringement, impersonation, hacking, porn, cyberbullying, stalking and…
Read More
How much does YouTube pay per view?

How much does YouTube pay per view?

Entrepreneurship, Online Marketing, Social Media, YouTube
For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings. Some YouTubers and corporate YouTube channels accrue millions of dollars because of the popularity of their videos. Their success has increased the interest for this business model among content developers and users in general. No wonder why how much YouTube pays per view is one of the most frequent asked questions about YouTube. But many YouTubers, after uploading content, are disappointed after checking their income. The reasons behind this failure are twofold: either the videos are not attractive enough to get virality, or the market they are targeting is too small. In this article we will focus on the second issue.   How does YouTube calculate payments? The amount YouTube pays…
Read More
Social media crisis: United Breaks Guitars

Social media crisis: United Breaks Guitars

Marketing, Social Media, Viral marketing
When we talk about notorious social media crisis cases, we have to mention United Breaks Guitars. it is an episode from 2009 but its virality made it difficult to forget. All began when Canadian musician Dave Carroll made a trip from Chicago to Omaha by United Airlines in 2008. During a stop-off, he heard another passenger commenting that the airport crew was "throwing guitars". Once at the destination, Carroll found out that his guitar, an expensive $3,500 USD Taylor, was seriously damaged. When he complained to United, he was told that the airline policy is to receive complaints within a 24 hour timeframe only. Considering the time limit was over, they could not do anything. Of course, Carroll got upset and to express his anger he decided to compose a song…
Read More
How to report impersonation on social media

How to report impersonation on social media

Online Marketing, Social Media
Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the social networks. Reporting an account only requires completing an online form. Reporting an account for impersonation is useful not only when a stranger is pretending to be us, but also when one of our accounts has been hacked or we lost access and we are no longer interested in keeping that account. We can report an account for pretending to be us, our company or our brand. In any case, some documentation will be required to prove our identity (ID or passport, usually) and our relation to the company and trademark if applicable. If our report is successful, the reported account will…
Read More
How to spot a fake news story or hoax

How to spot a fake news story or hoax

Social Media
The internet is currently one of the main sources of information for students, journalists and audiences in general for getting information about what is happening now in their area, the world or their personal circles. But it is also a source of deceit that can misinform us and lead us to misconceptions. Some people take advantage of blogs, social networks and the media to spread fake news stories or hoaxes, as well as all kinds of misinformation and distortions. The most extreme examples of this trend are websites as The Onion and Private Eye which have turned the writing of fake news into a business model.   Trust me, I'm lying Others hoax transmitters are not so obvious. In his book Trust Me, I’m Lying: Confessions of a media manipulator, marketer Ryan Holiday admits his past as a media…
Read More
How to deal with Twitter harassment and cyberbullying

How to deal with Twitter harassment and cyberbullying

Social Media
Online marketers, community managers and celebrities need to know how to deal with Twitter harassment and cyberbullying, but the following tips might be also useful for any user who spends time in the platform.   Why is there so much harassment and cyberbullying on Twitter? Twitter is different from other social networks and its characteristics make it especially permeable to abuse, harassment and cyberbullying. On Twitter, any person can create anonymous accounts quite easily, and the platform also allows anyone to create and manage multiple accounts at the same time. Official tools like Tweetdeck allow you to manage dozens of accounts without needing to login and log out to change between them, making trolling even easier. Instead, Facebook for example only allows one account per person, and the name in the…
Read More
The YouTube accounts who buy the most fake views and subscribers

The YouTube accounts who buy the most fake views and subscribers

Online Marketing, Social Media, YouTube
It is not a secret that it is possible to buy fake YouTube views and subscribers to artificially increase the popularity of our channels and videos. But it is quite shocking to discover that among the top buyers there are big brands and celebrities. With such popularity one would think they would not need it.   Who is buying fake views and subscribers "HolaSoyGerman", one of the most popular YouTube channels in the world, belongs to a chilean youtuber, Germán Garmendia, who currently has more than 25 million subscribers. In one of his videos Germán shared a capture of his computer screen for a few seconds, in which several open tabs could be seen in his browser. A closer look revealed that some of the titles of the tabs belonged to popular websites that…
Read More
Viral marketing: Little Baby’s Ice Cream

Viral marketing: Little Baby’s Ice Cream

Online Marketing, Social Media, Viral marketing, YouTube
Little Baby's Ice Cream viral marketing campaign is certainly one of the most shocking ones I've ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat. Nevertheless, this edgy communication tone has led to international fame and millions of YouTube views. But let's talk about the product. Little Baby's Ice Cream is a young ice cream brand based on Philadelphia. It differentiates itself from competitors by innovating with surprising flavours like green apple garlic, cucumber dill, pumpkin latte, Maryland barbecue, tamarind yerba mate and pizza. One of the company's three co-founders, Peter Angevine, says that he came to recognize that “ice cream is a blank canvas, and you can just let your imagination go wild”. Considering the product…
Read More
How to make a Twitter bot

How to make a Twitter bot

Online Marketing, Social Media, Twitter
Knowing how to make a Twitter bot (or Twitterbot) is not only interesting but also very useful when doing online marketing. Unfortunately, the use of Twitter bots is also one of the most misunderstood and misused practices, because most of them are used just for distributing spam. That is why is important to keep in mind what should and shouldn't be done when creating Twitter bots.   Bots and bots There are different kinds of Twitter bots. Some of them are completely automated users that post predefined messages, and no one is actively managing the accounts. This kind of bots usually have the worst reputation and their only purpose is to post spam. However, some of these automated users are characters a bit more likeable and respond with funny phrases when someone writes…
Read More