Egosurfing and personal branding

Egosurfing and personal branding

Online Marketing, Personal branding, Search Engine Marketing, Search Engine Optimization
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people find when googling our name, for privacy and personal branding purposes. Searching other people's names on Google is known as "detective search". It is quite common to google the name of new people you have met recently. It is also a highly recommended practice for human resources managers before hiring someone. That is why it is so important to know what users see when googling our name. By using SEO (Search Engine Optimisation), we can even affect those search results according to the image we want to convey.…
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How to do Link Building

How to do Link Building

Online Marketing, Search Engine Optimization
Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our website. SEO (Search Engine Optimisation) experts and "linkbuilders" are the professionals dedicated to offer link building services.   How does link building work? Link building is closely related to something called "PageRank". The Page Rank is a Google classification by which all indexed websites are ranked between 0 and 10 according to the backlinks the website has acquired. In some way, it is a value that shows how popular and important a website is. Google and Facebook, for example, have a PageRank of…
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