Egosurfing and personal branding

Egosurfing and personal branding

Online Marketing, Personal branding, Search Engine Marketing, Search Engine Optimization
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people find when googling our name, for privacy and personal branding purposes. Searching other people's names on Google is known as "detective search". It is quite common to google the name of new people you have met recently. It is also a highly recommended practice for human resources managers before hiring someone. That is why it is so important to know what users see when googling our name. By using SEO (Search Engine Optimisation), we can even affect those search results according to the image we want to convey.…
Read More
Eye tracking of Google search results

Eye tracking of Google search results

Marketing, Online Marketing, Search Engine Marketing
Eye tracking is a type of analysis that shows the most viewed areas on a page and the path sight made across the page. Of course, some of the most interesting and useful eye tracking studies are those that focus on Google search results. By studying them, we realise why it is so important to be in the top results. There are many ways to study eye tracking. Some of the techniques involve filming the user's eyes during the browsing.   The heat map An eye tracking heat map shows which are the "hot areas" of the webpage, those where the user's sight tends to focus more frequently. It is interesting to note that the Google AdWords ads located on the right sidebar get little attention compared to those located next to the…
Read More
Advertise for free on Google AdWords with Google Grants

Advertise for free on Google AdWords with Google Grants

Marketing, Online Marketing, Search Engine Marketing
Google Grants is a Google program that gives a monthly credit of $10,000 USD to NGOs and charities to advertise for free on Google AdWords. There are some conditions. The money can only be used for Google Search advertising, not Google Display, which means that it can be spent only on text ads on Google search results. It cannot be used for banners nor video ads. Also, the daily budget cannot exceed $329 USD and the CPC (Cost per Click) per keyword cannot exceed $2 USD. The following video explains the program. https://www.youtube.com/watch?v=IuDoyPW9ArA For applying to Google Grants, visit the Google Ad Grants website and click on "Sign Up". You can find more resources for NGOs and charities on the Google for Nonprofits website. If you want to use Google Grants but you…
Read More