Egosurfing and personal branding

Egosurfing and personal branding

Online Marketing, Personal branding, Search Engine Marketing, Search Engine Optimization
Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people find when googling our name, for privacy and personal branding purposes. Searching other people's names on Google is known as "detective search". It is quite common to google the name of new people you have met recently. It is also a highly recommended practice for human resources managers before hiring someone. That is why it is so important to know what users see when googling our name. By using SEO (Search Engine Optimisation), we can even affect those search results according to the image we want to convey.…
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