Advertise for free on Google AdWords with Google Grants

Advertise for free on Google AdWords with Google Grants

Blog, Marketing, Online Marketing, Search Engine Marketing
Google Grants is a Google program that gives a monthly credit of $10,000 USD to NGOs and charities to advertise for free on Google AdWords. There are some conditions. The money can only be used for Google Search advertising, not Google Display, which means that it can be spent only on text ads on Google search results. It cannot be used for banners nor video ads. Also, the daily budget cannot exceed $329 USD and the CPC (Cost per Click) per keyword cannot exceed $2 USD. The following video explains the program. https://www.youtube.com/watch?v=IuDoyPW9ArA For applying to Google Grants, visit the Google Ad Grants website and click on "Sign Up". You can find more resources for NGOs and charities on the Google for Nonprofits website. If you want to use Google Grants but you…
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How to report impersonation on social media

How to report impersonation on social media

Blog, Online Marketing, Social Media
Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the social networks. Reporting an account only requires completing an online form. Reporting an account for impersonation is useful not only when a stranger is pretending to be us, but also when one of our accounts has been hacked or we lost access and we are no longer interested in keeping that account. We can report an account for pretending to be us, our company or our brand. In any case, some documentation will be required to prove our identity (ID or passport, usually) and our relation to the company and trademark if applicable. If our report is successful, the reported account will…
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How to do Link Building

How to do Link Building

Blog, Online Marketing, Search Engine Optimization
Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our website. SEO (Search Engine Optimisation) experts and "linkbuilders" are the professionals dedicated to offer link building services.   How does link building work? Link building is closely related to something called "PageRank". The Page Rank is a Google classification by which all indexed websites are ranked between 0 and 10 according to the backlinks the website has acquired. In some way, it is a value that shows how popular and important a website is. Google and Facebook, for example, have a PageRank of…
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The YouTube accounts who buy the most fake views and subscribers

The YouTube accounts who buy the most fake views and subscribers

Blog, Online Marketing, Social Media, YouTube
It is not a secret that it is possible to buy fake YouTube views and subscribers to artificially increase the popularity of our channels and videos. But it is quite shocking to discover that among the top buyers there are big brands and celebrities. With such popularity one would think they would not need it.   Who is buying fake views and subscribers "HolaSoyGerman", one of the most popular YouTube channels in the world, belongs to a chilean youtuber, Germán Garmendia, who currently has more than 25 million subscribers. In one of his videos Germán shared a capture of his computer screen for a few seconds, in which several open tabs could be seen in his browser. A closer look revealed that some of the titles of the tabs belonged to popular websites that…
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Common mistakes in entrepreneurial marketing

Common mistakes in entrepreneurial marketing

Blog, Marketing, Online Marketing
Hunger for success can lead to very common mistakes in entrepreneurial marketing. Here we have a collection of bad practices that are, unfortunately, very popular. We recommend to avoid these strategies and tactics, not only because they do not work, but also because they can be harmful to your business and your brand image.   Sending spam to our contacts Firstly "marketing action", inexperienced entrepreneurs tend to promote their startup among their contacts network, which could be a good idea if we have relatives and friends who happen to be potential clients. Most of the time it is not the case, and our misplaced insistence annoys. One of the bases of good entrepreneurial marketing is to define our target market with precision and to address our communication to that specific target.   Creating illegal databases Another…
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Viral marketing: Little Baby’s Ice Cream

Viral marketing: Little Baby’s Ice Cream

Blog, Online Marketing, Social Media, Viral marketing, YouTube
Little Baby's Ice Cream viral marketing campaign is certainly one of the most shocking ones I've ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat. Nevertheless, this edgy communication tone has led to international fame and millions of YouTube views. But let's talk about the product. Little Baby's Ice Cream is a young ice cream brand based on Philadelphia. It differentiates itself from competitors by innovating with surprising flavours like green apple garlic, cucumber dill, pumpkin latte, Maryland barbecue, tamarind yerba mate and pizza. One of the company's three co-founders, Peter Angevine, says that he came to recognize that “ice cream is a blank canvas, and you can just let your imagination go wild”. Considering the product…
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Online marketing for journalists

Online marketing for journalists

Blog, Online Marketing
It is becoming increasingly common to find courses on online marketing for journalists. As traditional journalists adapt to the online media, they discover the need to adopt strategies and tactics from online marketing to attract more readers and produce virality. The social logic of the online world is interactive. The reader is no longer only a reader: he also shares, comments, rates, subscribes, etc. Online editors and writers have to learn how to provoke these behaviours. Below we have a list of the fundamentals every online journalist should consider.   SEO (Search Engine Marketing) SEO is one of the most important aspects of online marketing to consider in journalism because Google, Yahoo! and other search engines are an important source of traffic, sometimes the main source. When writing content, journalists should keep in…
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How to make a Twitter bot

How to make a Twitter bot

Blog, Online Marketing, Social Media, Twitter
Knowing how to make a Twitter bot (or Twitterbot) is not only interesting but also very useful when doing online marketing. Unfortunately, the use of Twitter bots is also one of the most misunderstood and misused practices, because most of them are used just for distributing spam. That is why is important to keep in mind what should and shouldn't be done when creating Twitter bots.   Bots and bots There are different kinds of Twitter bots. Some of them are completely automated users that post predefined messages, and no one is actively managing the accounts. This kind of bots usually have the worst reputation and their only purpose is to post spam. However, some of these automated users are characters a bit more likeable and respond with funny phrases when someone writes…
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Natalie Amyot’s hoax

Natalie Amyot’s hoax

Blog, Online Marketing, Social Media, Viral marketing, YouTube
In September 2015, a young French tourist claimed on a YouTube video to be looking for an Australian man who got her pregnant. The video was titled "Help me" and in it she states her name is Natalie Amyot and she had a one-night stand with an Australian man in Mooloolaba on Queensland's Sunshine Coast. She added she does not know how to contact him again. Thousands of people believed the story and shared the video to help her. Subsequently, the video became viral, reaching millions of viewers. You can see the clip below, with a new title. https://www.youtube.com/watch?v=zKz3l8wM_JE After a while, some people got suspicious and found out that Natalie Amyot's real name was Alizee Michel and they even showed photos from her social media accounts. She was a student and resident…
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