How does YouTube count views?

How does YouTube count views?

Blog, Online Marketing, Social Media, YouTube
How YouTube count video views is a frequent question among users. Is making click enough, or should I watch the whole video? If I play the same video twice in the same computer, does it count as two views? Here we will answer those questions and many others regarding the YouTube counter. First of all it should be said that YouTube's official help information does not say much about this, because knowing how the view stats are counted would make easier to distort the numbers for anyone interested in making a YouTube video look more popular than it really is. That is why the information we provide below does not come from YouTube's official communications, just from experimentation. It is also important to remember that YouTube allows channel owners to earn…
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How to make a viral video

How to make a viral video

Blog, Case Studies, Online Marketing, Social Media, YouTube
Here we present one of the few cases in which we can see the complete creation process of a viral video for YouTube, and the most specific explanation about how to make a viral video. There is a controversy about if it is possible to produce virality, or, on the contrary, it is something more related to luck and public reception. We believe there are many ways to promote virality, working with the content as well as articulating a strategy. The following video demonstrates that, since it has been thought as a viral from the beginning. It is “Pig rescues baby goat”, a recording that at this moment has more than 8 million views, and that shows how a pig rescues a goat that is supposedly drowning in a lake. This viral video…
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How to check if your website is mobile-friendly

How to check if your website is mobile-friendly

Blog, Design
It is important to know how to check if your website is mobile-friendly because Google has started to penalize in search results rankings all the websites that do not meet the requirements for an adaptive and responsive design (AWD and RWD). The adaptive design is set to match predefined screen sizes, while the responsive design is the design that has been created to easily adapt the content and layout to any screen size, in a way in which the website does not lose usability. Both are mobile-friendly. A mobile-friendly website can be easily visited and browsed in mobile and tablet screens without the need to zoom in the screen. By contrast, a design that is not mobile-friendly will have small fonts and buttons that will be difficult to read and…
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Diamond Shreddies, an unbelievable rebranding case study

Diamond Shreddies, an unbelievable rebranding case study

Blog, Case Studies
The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all.  For those who are unfamiliar, Shreddies is a square-shaped breakfast cereal brand born more than 60 years ago and sold in England, Canada, and New Zealand. In 2008, Kraft Foods went to advertising agency Ogilvy & Mather Toronto in order to create a campaign designed to return Shreddies to its spot as a leader in the breakfast market.  Although sales were not satisfactory, focus groups found that consumers were still happy with the quality of the product itself.   Diamond Shreddies is born During one of the brainstorming meetings at Ogilvy, Hunter Somerville, a 26 year-old intern, held up one of the Shreddies, and…
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How to detect fake followers on Twitter and Facebook

How to detect fake followers on Twitter and Facebook

Blog, Facebook, Social Media, Twitter
Knowing how to detect fake followers on Twitter and Facebook is useful to recognize the real influence of an account in those social networks. Unfortunately the purchase of followers has become more and more popular, so it is not uncommon to find celebrities, companies and ordinary people with large amounts of fake followers. Here we have some ways to detect irregularities. Firstly, what are fake followers? They are bots, not real users created in large numbers and automatically. Programmers with hacking background have software that allows them to create accounts en masse, and then sell them. Clients often Buy Twitter followers just to look more popular and successful. Some websites sell these services, not only for Twitter and Facebook, but also for other social networks like Instagram, YouTube, Pinterest and even…
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