Top crowdsourcing websites for logo design

Top crowdsourcing websites for logo design

Design
We now know crowdsourcing is not just a fad, it is here to stay. This innovative way to work online has been adopted by big brands such as Dell and Starbucks, among many others, and has given rise to a new kind of business model. Crowdsourcing has many uses but it is especially successful for creative outsourcing and, more specifically, for logo designs. Here we have prepared a selection of the top crowdsourcing websites for logo design. On the following websites any person in need for a design (not only logos but also websites, stationery, banners, etc.) can specify their requirements and set the price they want to pay for the work. This way, the design need takes the form of a "design contest". Designers join by sending their proposals…
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How to do Link Building

How to do Link Building

Online Marketing, Search Engine Optimization
Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our website. SEO (Search Engine Optimisation) experts and "linkbuilders" are the professionals dedicated to offer link building services.   How does link building work? Link building is closely related to something called "PageRank". The Page Rank is a Google classification by which all indexed websites are ranked between 0 and 10 according to the backlinks the website has acquired. In some way, it is a value that shows how popular and important a website is. Google and Facebook, for example, have a PageRank of…
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Top 5 crowdfunding websites

Top 5 crowdfunding websites

Entrepreneurship
Crowdfunding is a form of collective fundraising, usually done through online media. It allows any company, organisation or individual to make an open call to back up a project, the creation of a product or service, social work or to cover a specific need. Here we have chosen the top 5 crowdfunding websites.   1. Kickstarter Kickstarter is the pioneer platform in the crowdfunding world, and the most successful website for companies' funding. To its credit it has all the records in collected money and financed projects. Most of the projects are from the US, but it is also possible to submit projects from Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Luxembourg, the Netherlands, New Zealand, Norway, Spain, Sweden, Switzerland and the United Kingdom.   2. Indiegogo Indiegogo is…
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How to spot a fake news story or hoax

How to spot a fake news story or hoax

Social Media
The internet is currently one of the main sources of information for students, journalists and audiences in general for getting information about what is happening now in their area, the world or their personal circles. But it is also a source of deceit that can misinform us and lead us to misconceptions. Some people take advantage of blogs, social networks and the media to spread fake news stories or hoaxes, as well as all kinds of misinformation and distortions. The most extreme examples of this trend are websites as The Onion and Private Eye which have turned the writing of fake news into a business model.   Trust me, I'm lying Others hoax transmitters are not so obvious. In his book Trust Me, I’m Lying: Confessions of a media manipulator, marketer Ryan Holiday admits his past as a media…
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How to deal with Twitter harassment and cyberbullying

How to deal with Twitter harassment and cyberbullying

Social Media
Online marketers, community managers and celebrities need to know how to deal with Twitter harassment and cyberbullying, but the following tips might be also useful for any user who spends time in the platform.   Why is there so much harassment and cyberbullying on Twitter? Twitter is different from other social networks and its characteristics make it especially permeable to abuse, harassment and cyberbullying. On Twitter, any person can create anonymous accounts quite easily, and the platform also allows anyone to create and manage multiple accounts at the same time. Official tools like Tweetdeck allow you to manage dozens of accounts without needing to login and log out to change between them, making trolling even easier. Instead, Facebook for example only allows one account per person, and the name in the…
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The YouTube accounts who buy the most fake views and subscribers

The YouTube accounts who buy the most fake views and subscribers

Online Marketing, Social Media, YouTube
It is not a secret that it is possible to buy fake YouTube views and subscribers to artificially increase the popularity of our channels and videos. But it is quite shocking to discover that among the top buyers there are big brands and celebrities. With such popularity one would think they would not need it.   Who is buying fake views and subscribers "HolaSoyGerman", one of the most popular YouTube channels in the world, belongs to a chilean youtuber, Germán Garmendia, who currently has more than 25 million subscribers. In one of his videos Germán shared a capture of his computer screen for a few seconds, in which several open tabs could be seen in his browser. A closer look revealed that some of the titles of the tabs belonged to popular websites that…
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Common mistakes in entrepreneurial marketing

Common mistakes in entrepreneurial marketing

Marketing, Online Marketing
Hunger for success can lead to very common mistakes in entrepreneurial marketing. Here we have a collection of bad practices that are, unfortunately, very popular. We recommend to avoid these strategies and tactics, not only because they do not work, but also because they can be harmful to your business and your brand image.   Sending spam to our contacts Firstly "marketing action", inexperienced entrepreneurs tend to promote their startup among their contacts network, which could be a good idea if we have relatives and friends who happen to be potential clients. Most of the time it is not the case, and our misplaced insistence annoys. One of the bases of good entrepreneurial marketing is to define our target market with precision and to address our communication to that specific target.   Creating illegal databases Another…
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The 6 Principles of Persuasion by Robert Cialdini

The 6 Principles of Persuasion by Robert Cialdini

Advertising, Marketing
Robert Cialdini is world-renowned by his book “Influence: The Psychology of Persuasion” (1984), a work that has become a must-have for businessmen, advertisers and marketers. In this book, Cialdini exposes his 6 principles of persuasion or influence.   1. The Principe of Reciprocity According to this principle, human relations tend to be reciprocal. People tend to treat others in the same way they are being treated. If an individual is treated with respect and cordiality, he will respond in the same way. Also, if he receives a gift or benefit, he will feel the need to correspond it. This principle also works to bring closeness: if we tell someone something secret or intimate, that person will be more likely to tell us something similar.   2. The Principle of Scarcity The scarcity principle states that…
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Pyramid Scheme vs. Affiliate Marketing: What is the difference?

Pyramid Scheme vs. Affiliate Marketing: What is the difference?

Marketing, Viral marketing
Knowing the difference between a pyramid scheme and affiliate marketing is important for business owners and marketers, but also for anyone interested in joining any program to make extra income. The following information can prevent us from committing or becoming victims of illegal activities. The crucial difference between a pyramid and affiliate marketing is that the first one is a crime and the latter a valid marketing tactic. The differences we observe in this article not only apply to what is called affiliate marketing but also to alternative similar terms and models like network marketing, multi-level marketing and referral marketing. Of course there are many kinds of affiliate marketing activities and many kinds of pyramid schemes too, so this is a general approach.   1. Pyramid schemes promise unrealistic earnings We've all probably…
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