What is Clickbait?

What is Clickbait?

Clickbait is a controversial advertising tactic for the publishing of online content, by which shocking, attractive or intriguing titles and thumbnails are created with the only purpose of attracting more clicks. Clickbait content distort or exaggerate the material...
Asymmetric dominance or decoy effect

Asymmetric dominance or decoy effect

Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending on the choices they are shown. If we have options A and B, and customers would rather A, it is...
Hackers can use your webcam to spy on you

Hackers can use your webcam to spy on you

Nowadays, most of our devices have built-in cameras: smartphones, tablets, laptops and desktop computers. This has created a new privacy breach that most people are not aware of. It’s not paranoia; hackers can be using your digital cameras to spy on you. When...