Routine Republic: Taco Bell's campaign against McDonald's

Routine Republic: Taco Bell’s campaign against McDonald’s

Routine Republic is a creative and strange viral campaign created by Taco Bell to attack McDonald’s. The TV spots and ads of the campaign show us a repressive dystopian society in which every citizen has the same breakfast and they are all instructed to be always happy. Without naming McDonald’s, a lot of the chosen elements, […]

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