Diamond Shreddies, an unbelievable rebranding case study
The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all. For those who are unfamiliar, Shreddies is a square-shaped breakfast cereal brand born more than 60 years ago and sold in England, Canada, and New Zealand. In 2008, […]
Diamond Shreddies, an unbelievable rebranding case study Read More »