Diamond Shreddies, an unbelievable rebranding case study

Diamond Shreddies, an unbelievable rebranding case study

The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all.  For those who are unfamiliar, Shreddies is a square-shaped breakfast cereal brand born more than 60 years ago and sold in England, Canada, and New Zealand. In 2008, […]

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