How to do Link Building

Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our...

Top 5 crowdfunding websites

Crowdfunding is a form of collective fundraising, usually done through online media. It allows any company, organisation or individual to make an open call to back up a project, the creation of a product or service, social work or to cover a specific need. Here we...

How to spot a fake news story or hoax

The internet is currently one of the main sources of information for students, journalists and audiences in general for getting information about what is happening now in their area, the world or their personal circles. But it is also a source of deceit that can...

How to deal with Twitter harassment and cyberbullying

Online marketers, community managers and celebrities need to know how to deal with Twitter harassment and cyberbullying, but the following tips might be also useful for any user who spends time in the platform.   Why is there so much harassment and cyberbullying on...

Common mistakes in entrepreneurial marketing

Hunger for success can lead to very common mistakes in entrepreneurial marketing. Here we have a collection of bad practices that are, unfortunately, very popular. We recommend to avoid these strategies and tactics, not only because they do not work, but also because...

The 6 Principles of Persuasion by Robert Cialdini

Robert Cialdini is world-renowned by his book “Influence: The Psychology of Persuasion” (1984), a work that has become a must-have for businessmen, advertisers and marketers. In this book, Cialdini exposes his 6 principles of persuasion or influence.   1. The Principe...

Viral marketing: Little Baby’s Ice Cream

Little Baby's Ice Cream viral marketing campaign is certainly one of the most shocking ones I've ever seen. This campaign uses a creepy and distasteful imagery to sell an edible product, something that could be considered a huge mistake right off the bat....

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