How to manage online reputation

Online reputation is a brand's prestige or perceived value on the Internet. We understand "brand" in its broad sense: it could be a product, service, company, organisation or individual. They all require online reputation management. Online reputation management has...

Eye tracking of Google search results

Eye tracking is a type of analysis that shows the most viewed areas on a page and the path sight made across the page. Of course, some of the most interesting and useful eye tracking studies are those that focus on Google search results. By studying them, we realise...

What is remarketing and how to do it effectively

Remarketing or retargeting is an online marketing practice that involves targeting our ads to an audience that have already visited our website. This technique is especially important in e-commerce, since most visitors do not make a purchase in their first visit....

Advertise for free on Google AdWords with Google Grants

Google Grants is a Google program that gives a monthly credit of $10,000 USD to NGOs and charities to advertise for free on Google AdWords. There are some conditions. The money can only be used for Google Search advertising, not Google Display, which means that it can...

Kidults, the adultescent market

"Kidult", sometimes referred as the kidult or adultescent generation, is a marketing neologism created to describe a new and growing market. There is an increasing number of products and services targeted to this segment.   The kidult generation There have been...

Social media crisis: United Breaks Guitars

When we talk about notorious social media crisis cases, we have to mention United Breaks Guitars. it is an episode from 2009 but its virality made it difficult to forget. All began when Canadian musician Dave Carroll made a trip from Chicago to Omaha by United...

How to report impersonation on social media

Knowing how to report impersonation on social media is crucial to protect the online reputation of people and brands. Luckily, the process is quick and straightforward on most of the social networks. Reporting an account only requires completing an online form....

Top crowdsourcing websites for logo design

We now know crowdsourcing is not just a fad, it is here to stay. This innovative way to work online has been adopted by big brands such as Dell and Starbucks, among many others, and has given rise to a new kind of business model. Crowdsourcing has many uses but it is...

How to do Link Building

Knowing how to do link building is a crucial practice in online marketing. It is intended to improve our ranking on Google and other search engines. Through a smart link building strategy, we plan the way we are going to get more and better backlinks directing to our...

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