Asymmetric dominance or decoy effect

Asymmetric dominance or decoy effect is an interesting psychological phenomenon used in marketing by which customers tend to make irrational purchase decisions depending on the choices they are shown. If we have options A and B, and customers would rather A, it is...

How to report content on social media

It is important to know how to report content on social media to avoid headaches every time we come across inappropriate content or behaviour. Considering that the success of the report depends on following the right procedure for every social networking website, here...

Hackers can use your webcam to spy on you

Nowadays, most of our devices have built-in cameras: smartphones, tablets, laptops and desktop computers. This has created a new privacy breach that most people are not aware of. It's not paranoia; hackers can be using your digital cameras to spy on you. When...

How much does YouTube pay per view?

For anyone interested in starting a YouTube project, having an estimate of how much YouTube pays per view is essential for calculating costs and earnings. Some YouTubers and corporate YouTube channels accrue millions of dollars because of the popularity of their...

Tips for effective email marketing campaigns

Email marketing is one of the most powerful tools in online marketing. But it is also, and maybe for the same reason, one of the most frequently misused and abused ones. Here we have some basic tips for effective and SPAM-free email marketing campaigns.   Email...

10 links that show what Google knows about you

Through its cookies, Google gathers a lot of information about users online behaviour. This data is used for targeting advertising and to personalise the different services Google offers. You can access the information anytime, but not surprisingly these links are not...

Egosurfing and personal branding

Egosurfing or vanity search is a common practice by which we search our own name or pseudonym on Google or other search engine to check what websites show up. This practice is not only useful for celebrities and public figures but for anyone interested in what people...

The attention economy

Attention economy is an interesting concept from information management that helps us to understand some current trends in online business and advertising. The basic idea consists in considering human attention a scarce resource, due to the modern phenomenon of...

Online political marketing

Within the online marketing world, political marketing has become an interesting specialty. Politicians nowadays have and maintain communication channels to promote their campaigns and keep contact with the electorate. Initiatives as the electronic vote and the...

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